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Athlone Announced as Pfizer / Irish Times "Healthy Town" for 2015

Athlone Town has been announced as the Pfizer / Irish Times Healthy Town 2015.

Healthy Town 2015 - Athlone

22 April 2015: Athlone Town has been announced as the Pfizer / Irish Times Healthy Town 2015. Healthy Town is a collaboration between Pfizer, Irish Times and the civic and business community of Athlone. The eight-week programme, now in its fourth year, will commence in September and will combine health promotion events, information meetings, health checks and physical activity sessions, to encourage the people of Athlone to improve their health, with all events free of charge.

Healthy Town is a 'Healthy Ireland' (Department of Health) supported initiative and is also supported by the Irish Heart Foundation. Key features of 'Healthy Town' include:

  • Talks and demonstrations from expert speakers on areas including healthy eating, parenting, mental health, relationships, stress management and health promotion.
  • Weekly sports and fitness activities throughout the eight-week period for people of all ages and abilities.
  • The Irish Heart Foundation will provide free one-to-one health checks by checking blood pressure, cholesterol, glucose, body mass index, waist measurement and carbon monoxide (for smokers).

Speaking at the announcement of Athlone as the Pfizer / Irish Times 'Healthy Town' 2015, Pat Keating, District Manager, Athlone Municipal District, Westmeath County Council said 'We are delighted that Athlone has been selected as the Pfizer /Irish Times Healthy Town for 2015. We are all well aware of the ever increasing health issues facing the people of Ireland and everyone has a responsibility and role to play to create positive health and wellbeing. We encourage the community in Athlone to get together and get involved in supporting the initiative so if anyone has suggestions for activities that could take place as part of Healthy Town they should submit their details to healthytown2015@ogilvy.com'.

Ms. Kate O'Flaherty, Director, Health and Wellbeing Programme at the Department of Health commented: "Healthy Ireland is pleased to support the 'Healthy Town' initiative, as this kind of partnership approach, across the public and private sectors, and within communities, is critical to achieving our goals. We encourage the Athlone Community to get involved in the initiative, ensuring its continued success."

Mr. Barry O'Keeffe, Night Editor, The Irish Times said: "As partner on 'Healthy Town' it gives me great pleasure to see this programme continue into its fourth year. We are encouraged by the hugely positive response from Westmeath County Council and look forward to working with the people of Athlone."

"Athlone has been selected as the Pfizer / Irish Times Healthy Town due to the fact that it is a vibrant town with an enthusiastic community" added Ms. Karen O'Keeffe, Director of Corporate Affairs, Pfizer. "Everyone has a responsibility and role to play to create positive health and wellbeing; community, Government, society and business. We look forward to developing the full programme for Pfizer / Irish Times Healthy Town 2015 including talks, activities and health checks and getting to know the people of Athlone in the process."

Published: 22nd April 2015.


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