Giant 3D street art shows smokers stuck in a whirlpool of quit attempts

Giant 3D street art shows smokers stuck in a whirlpool of quit attempts

Irish smokers try to stop an average of 5 times - campaign urges smokers to "Quit With Help" for long-term success.

Giant 3D street art shows smokers stuck in a whirlpool of quit attempts

Irish smokers try to stop an average of 5 times[1] - campaign urges smokers to "Quit With Help" for long-term success.

Dublin, Ireland 18th February 2012: Today a giant 3D image was unveiled at Kings Street, St Stephens Green in Dublin depicting a whirlpool of cigarettes, highlighting that smokers are often caught in a vicious cycle of trying and failing to quit smoking. Those who have slipped back into smoking since their New Year quit attempts shouldn’t feel alone as Pfizer’s ‘Quit with Help’ programme offers new tailored guidance and interactive support for smokers through every step of their attempt to stop smoking.

Many smokers are chronically dependent on tobacco, both in terms of the addictive effects of nicotine and the psychological rituals and associations that come with smoking[2]. Research shows that most Irish smokers have tried to stop smoking 5 times,[1] with the majority relying on willpower alone.[1] Yet only 3% who try to quit in this way are smoke-free after one year.[3]

3D street art

The eight by four metre 3D painting by leading street artist Kristian Jeffrey, creates the illusion the ground on Kings Street, St Stephens has given way to a whirling torrent of cigarettes. Passers-by are encouraged to interact with the art by being pulled to safety by friends and a smoking cessation expert. The vivid illustration intends to raise awareness of the need for smokers to seek appropriate support and treatment when trying to quit smoking rather than going through it alone.

Stopping smoking - the statistics

Stopping smoking represents a significant challenge for most smokers with research revealing that:

  • Around 30% of smokers across Europe try to quit each year[4]
  • 88% of smokers in Ireland have tried to quit at least once[1] and an average of 5 times[1]
  • The most common quit method in Ireland is willpower,[1] yet 97% of those who try to quit in this way will be smoking again within a year[3]
  • The majority of smokers who attempt to quit by themselves will relapse within as little as eight days[5]
  • Smokers who talk to a healthcare professional to get the right treatment and support, are four times more likely to succeed in stopping smoking than if they do it alone[6]

David Gallagher, Managing Director Pfizer Ireland says: "Stopping smoking is a significant challenge and it’s important that smokers don’t try to do it alone. By seeking the right support, advice and treatment for their specific needs smokers can greatly increase their chances of success in quitting long-term."

Smokers should visit for advice and tools on how best to stop smoking. The website includes a individualised quit plan, savings calculator, games and a ‘Quit TV’ where smokers can watch real-life success stories. There is also a commitment pledge, which users can opt to share across Facebook and via email to help build up an extended network of support amongst family and friends.


1. Figures are from Ipsos MORI. Total sample size was 1000 smokers aged 18+ in Ireland Fieldwork was undertaken during 29th Dec and 13th January 2011. The survey was carried out online. (Extreme Smoking Report, December-February 2010/2011. Data on File).

2. Peters M.J. and Morgan L.C. The pharmacotherapy of smoking cessation. MJA. Vol 176: 486-490. 2002.

3. Smoking cessation guidelines and their cost effectiveness. Thorax 1998: Vol 53 Supplement 5, part 2, S13.

4. Special Eurobarometer 332, Tobacco, published May 2010.

5. Hughes JR, Keely J, Naud S. Shape of the relapse curve and long-term abstinence among untreated smokers. Addiction 2004; 99: 29-38.

6. Hughes JR. New Treatments for Smoking Cessation. CA Cancer J Clin. 2000; 50: 143 - 151.

Published: 18th February 2012.

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