Irish smokers try to stop an average of 5 times - campaign urges smokers to "Quit With Help" for long-term success.
Dublin, Ireland 18th February 2012: Today a giant 3D image was unveiled at Kings Street, St Stephens Green in Dublin depicting a whirlpool of cigarettes, highlighting that smokers are often caught in a vicious cycle of trying and failing to quit smoking. Those who have slipped back into smoking since their New Year quit attempts shouldn’t feel alone as Pfizer’s ‘Quit with Help’ programme www.quitwithhelp.ie offers new tailored guidance and interactive support for smokers through every step of their attempt to stop smoking.
Many smokers are chronically dependent on tobacco, both in terms of the addictive effects of nicotine and the psychological rituals and associations that come with smoking. Research shows that most Irish smokers have tried to stop smoking 5 times, with the majority relying on willpower alone. Yet only 3% who try to quit in this way are smoke-free after one year.
The eight by four metre 3D painting by leading street artist Kristian Jeffrey, creates the illusion the ground on Kings Street, St Stephens has given way to a whirling torrent of cigarettes. Passers-by are encouraged to interact with the art by being pulled to safety by friends and a smoking cessation expert. The vivid illustration intends to raise awareness of the need for smokers to seek appropriate support and treatment when trying to quit smoking rather than going through it alone.
Stopping smoking represents a significant challenge for most smokers with research revealing that:
David Gallagher, Managing Director Pfizer Ireland says: "Stopping smoking is a significant challenge and it’s important that smokers don’t try to do it alone. By seeking the right support, advice and treatment for their specific needs smokers can greatly increase their chances of success in quitting long-term."
Smokers should visit www.quitwithhelp.ie for advice and tools on how best to stop smoking. The website includes a individualised quit plan, savings calculator, games and a ‘Quit TV’ where smokers can watch real-life success stories. There is also a commitment pledge, which users can opt to share across Facebook and via email to help build up an extended network of support amongst family and friends.
1. Figures are from Ipsos MORI. Total sample size was 1000 smokers aged 18+ in Ireland Fieldwork was undertaken during 29th Dec and 13th January 2011. The survey was carried out online. (Extreme Smoking Report, December-February 2010/2011. Data on File).
Published: 18th February 2012.