Athlone Town was announced as the Pfizer / Irish Times Healthy Town 2015. Healthy Town is a collaboration between Pfizer, Irish Times and the civic and business community of Athlone. The eight-week programme, now in its fourth year, will commence in September and will combine health promotion events, information meetings, health checks and physical activity sessions, to encourage the people of Athlone to improve their health, with all events free of charge.
Healthy Town is a "Healthy Ireland" (Department of Health) supported initiative and is also supported by the Irish Heart Foundation. Key features of "Healthy Town" include: