Athlone Town was announced as the Pfizer / Irish Times Healthy Town 2015. Healthy Town is a collaboration between Pfizer, Irish Times and the civic and business community of Athlone. The eight-week programme, now in its fourth year, will commence in September and will combine health promotion events, information meetings, health checks and physical activity sessions, to encourage the people of Athlone to improve their health, with all events free of charge.

Healthy Town is a "Healthy Ireland" (Department of Health) supported initiative and is also supported by the Irish Heart Foundation. Key features of "Healthy Town" include:

• Talks and demonstrations from expert speakers on areas including healthy eating, parenting, mental health, relationships, stress management and health promotion.
• Weekly sports and fitness activities throughout the eight-week period for people of all ages and abilities.
• The Irish Heart Foundation will provide free one-to-one health checks by checking blood pressure, cholesterol, glucose, body mass index, waist measurement and carbon monoxide (for smokers).