Portlaoise Town was announced as the Pfizer / Irish Times "Healthy Town" 2014. "Healthy Town" is collaboration between The Irish Times, Pfizer Healthcare Ireland and the civic and business community of Portlaoise. The eight week programme, now in its third year, combines health promotion events, information meetings, health checks and physical activity sessions, to encourage the people of Portlaoise to improve their health, with all events free of charge. The initiative was officially launched at an event in Portlaoise in September 2014 by Minister for Foreign Affairs & Trade and DÃ¡il Deputy for Laois, Charlie Flanagan, and town Cathaoirleach, John Joe Fennelly. "Healthy Ireland", the national framework for action to improve the health and wellbeing of Ireland, also supported "Healthy Town" in 2014.