Innovation is the key to improving health and sustaining Pfizer's growth and profitability.
The quest for innovative solutions should invigorate all of our core businesses and pervade the Pfizer community worldwide. In our drive to innovate, we support well-conceived risk-taking and understand that it will not always lead to success.
We embrace creativity and consistently pursue new opportunities. We look for ways to make our research and development capabilities, our products and our services more useful to our customers, and our business practices, processes and systems more efficient and effective.
We listen to and collaborate with our customers to identify and make widely available potential new products